“Chinese New face” influences the world fashion industry
——China’s visual designer Haotian Dong

Haotian Dong

　　More and more Chinese designers are involved in International Fashion Week to show the charm of “Chinese design” At the same time, other Chinese design new forces internationally are another way, are overseas study and local fashion Chinese design.  HaotianDong is one of the representatives.

Cloudthorn-08

　　Haotian Dong has won the 2023 IDA Design Award and the 2023 Indigo Design Award. Two significant design awards. “CloudThorn” is a visual discussion of facial fillings: how people are obsessed with fillers and how we feel fear and pain. The name “CloudThorn” comes from the texture of the filling agent.

　　Haotian Dong’s creative achievements have attracted the attention of the world fashion industry. AQUA Selection, a well-known Australian senior women’s wear brand, offered an olive branch to  HaotianDong, invited him to design a new season brand VI, and discussed the feasibility of issuing a joint series.

AQUA

　　AQUA Selection Founded in 2014, Sydney is a company focusing on fashion and related industries, affiliated to Australia Kaixuan Yatai Holdings Co., Ltd. (Aqua Luxe Asian Pacific Holdings Pty Ltd.).
 It is worth mentioning that the company’s management team has two Chinese elites, one of the few Chinese faces in the world’s top luxury management field.

AQUA

　　As a visual designer，However, from his love for design, Haotian Dong switched major to Graphic Design right after one year of study in college.  After graduation, he studied in a graduate program in graphic design at Pratt and worked as an intern at BrawHaus, a design firm in Brooklyn. Currently working for the well-known American advertising company “Admerasia.” Responsible for the advertising of many well-known European and American brands in Asia, Haotian Dong takes this opportunity to cooperate with famous international luxury goods groups and brands, such as “LVMH,” “CITI BANK,” “FX CHANNEL” and “US ARMY,” etc. and has gained a lot of valuable experience in practice.

AQUA

　　Being the new face of China’s generation, Haotian Dong has a way of viewing the world independently and understands the “art of compromise” of transforming art into a business.

　　“Sometimes customers want to sacrifice the product’s design to deliver faster. You have to know when to compromise and when to persist. I think this is a crucial part of the designer’s work. Controlling the overall process of the project, aesthetic appreciation is the unshakable bottom line.” Said Haotian Dong.

　　For Haotian Dong, winning the award and cooperation with international fashion brands is just the beginning, and the future has infinite possibilities. He hopes to bring new imagination and ways of thinking to the world through his own works of art.”

　　“Art design itself is a kind of philosophical thinking about life. Only the combination of visual impact and emotional resonance can produce a beautiful work.“ said Haotian Dong.

　　As one of the most important markets in the global fashion industry, China has become a frequent collaborator with international fashion brands that not only sell their products but also attempt to incorporate more Chinese elements into their product planning and design.

　　As a result, cross-border collaborations with Chinese artists have become increasingly common. Haotian’s path of breaking boundaries may become a trend in the  fashion industry.